Amazon Statistics: Net Sales, AWS, Segments and Advertising

Amazon net sales increased 12% to $716.9 billion in 2025, compared with $638.0 billion in 2024 [1]. Operating income rose to $80.0 billion from $68.6 billion, and net income rose to $77.7 billion, or $7.17 per diluted share, from $59.2 billion [1]. Fourth-quarter 2025 net sales were $213.4 billion, up 14% [1].

Operating cash flow was $139.5 billion for 2025, but free cash flow fell to $11.2 billion from $38.2 billion because purchases of property and equipment rose by $50.7 billion, mainly for artificial intelligence [1]. Amazon expects to invest about $200 billion in capital expenditures in 2026 [1].

• North America: net sales $426.3 billion in 2025, up 10%; operating income $29.6 billion vs $25.0 billion in 2024 [1].
• International: net sales $161.9 billion, up 13%; operating income $4.7 billion vs $3.8 billion [1].
• AWS: net sales $128.7 billion, up 20%; operating income $45.6 billion vs $39.8 billion [1].

North America accounted for about 59.5% of 2025 net sales, International 22.6% and AWS 18.0%, while AWS generated about 57.0% of segment operating income (freereports.online calculation from [1]).

AWS sales grew 24% year over year to $35.6 billion in Q4 2025, its fastest growth in 13 quarters according to CEO Andy Jassy [1]. AWS operating income was $12.5 billion in Q4 2025, compared with $10.6 billion a year earlier [2]. Trailing twelve-month AWS operating margin was 35.4% at the end of 2025, compared with 37.0% at the end of 2024 [1].

Amazon said its Trainium and Graviton custom chips had a combined annual revenue run rate of over $10 billion [1].

Advertising services revenue was $17.29 billion in Q4 2024 and $13.92 billion, $15.69 billion, $17.70 billion and $21.32 billion in the four quarters of 2025 [1]. Q4 2025 advertising revenue grew 23% as reported and 22% excluding foreign exchange [1].

Adding the four quarters gives about $68.6 billion of advertising revenue in 2025, about 9.6% of total net sales (freereports.online calculation from [1]). Subscription services, which include Prime fees, were $13.12 billion in Q4 2025 [1].

Figures come from Amazon's fourth quarter 2025 results release on Amazon Investor Relations and the same release filed as exhibit 99.1 with the US SEC. Values are in US dollars. Segment sales and operating income are as reported by Amazon.

freereports.online calculations: segment shares divide each segment's 2025 net sales by $716.9 billion; the AWS share of operating income divides $45.6 billion by $80.0 billion. Annual advertising revenue is the sum of four reported quarters, as the release gives this line quarterly only.