Global Sportswear Market: Nike Fiscal 2026 Results by Region and Category

This report tracks the sportswear market through the published results of its largest company, NIKE, Inc. Category and regional splits from Nike are one of the few free, audited views of how athletic footwear and apparel demand is moving.

For fiscal 2026, which ended on 31 May 2026, NIKE, Inc. revenue was USD 46,398 million, compared with USD 46,309 million in fiscal 2025 [1]. That is flat on a reported basis and down 2% excluding currency changes [1]. Gross margin was 42.9%, against 42.7% the year before [1]. Net income was USD 3,108 million, down 3% [1].

NIKE Brand revenue was USD 45,222 million in fiscal 2026, up 1% reported and down 1% currency-neutral [1].

• Footwear: USD 29,525 million, flat reported, down 2% currency-neutral [1]
• Apparel: USD 13,449 million, up 4% reported, up 2% currency-neutral [1]
• Equipment: USD 2,199 million, flat reported [1]

Footwear was about 65.3% of NIKE Brand revenue (FREEE.REPORT calculation). Jordan Brand sales, included in NIKE Brand, were USD 7,034 million, down from USD 7,270 million [1]. Converse revenue fell 31% to USD 1,174 million from USD 1,692 million [1].

• North America: USD 20,511 million, up 5% [1]
• Europe, Middle East and Africa: USD 12,572 million, up 3% reported but down 3% currency-neutral [1]
• Asia Pacific and Latin America: USD 6,243 million, flat reported, down 1% currency-neutral [1]
• Greater China: USD 5,847 million, down 11% reported and 13% currency-neutral [1]

Greater China footwear revenue fell 13% to USD 4,188 million [1]. Greater China EBIT fell 20% to USD 1,278 million, while North America EBIT rose 14% to USD 5,376 million [1].

In the fourth quarter of fiscal 2026, NIKE, Inc. revenue was USD 10,972 million, down 1% reported and 4% currency-neutral [1]. Fourth-quarter gross margin was 49.2% against 40.3% a year earlier [1]. The company returned about USD 2.5 billion to shareholders in fiscal 2026 [1]. In the third quarter, NIKE Direct revenue fell 4% to USD 4.5 billion, driven by a 9% fall in NIKE Brand Digital [2].

All figures are from NIKE, Inc. earnings releases for fiscal 2026 (fiscal years end 31 May) and are in USD million, unaudited [1][2]. Currency-neutral changes are Nike's non-GAAP measure. The footwear share is a FREEE.REPORT calculation: footwear revenue divided by total NIKE Brand revenue. Results from other sportswear companies such as adidas and Puma were not reviewed for this edition and are not included; this report does not estimate total sportswear market size.