Global Skincare Market: Share of Beauty, Europe Data and Dermocosmetics

Skincare is the single largest category in beauty. L'Oreal estimates that skincare accounted for 39% of the worldwide beauty market in 2024, ahead of haircare (21%), makeup (17%), fragrances (13%) and hygiene (10%) [1].

L'Oreal estimates the total beauty market at more than EUR 290 billion in 2024 [1]. On that basis global skincare was worth more than EUR 113 billion (FREEE.REPORT calculation) [1].

Cosmetics Europe, the European industry association, reports that skin care was the biggest product category in Europe in 2025, valued at EUR 32.3 billion at retail prices [4]. Europe's total cosmetics and personal care market was valued at EUR 110 billion in 2025 [4]. Skin care therefore made up about 29% of European cosmetics and personal care retail sales (FREEE.REPORT calculation) [4].

L'Oreal's Dermatological Beauty division is one of its four divisions. In 2024 it had sales of EUR 7,027.1 million, up 9.8% like-for-like and 9.3% reported [2]. In 2025 division sales were EUR 7.2 billion, up 5.5% [3].

Skincare is also sold through L'Oreal Luxe and Consumer Products, which had 2025 sales of EUR 15.6 billion and EUR 16.1 billion respectively [3]. These divisions also include makeup, haircare and fragrance, so their totals are not skincare-only.

L'Oreal attributes beauty market growth in 2024 to innovation, personalised products and emerging markets [1]. The luxury segment of skincare is covered in the Global Luxury Goods Market report.

The 39% skincare share and the more than EUR 290 billion market value are L'Oreal estimates for 2024 [1]. The implied global skincare value (more than EUR 113 billion) is a FREEE.REPORT calculation: 0.39 x EUR 290 billion; it is a lower bound because the market value is published as a lower bound. European figures are Cosmetics Europe retail sales price values for 2025 [4]; the European skin care share (EUR 32.3 billion / EUR 110 billion) is a FREEE.REPORT calculation. L'Oreal and Cosmetics Europe use different bases (manufacturer level versus retail prices), so the global and European values should not be compared directly. Division figures are from L'Oreal results [2][3].