US Online Grocery Market: Monthly eGrocery Sales and Fulfillment Mix

The US Census Bureau's quarterly e-commerce report does not break out grocery. The most frequently cited monthly measure of US online grocery sales is the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. It covers delivery, pickup and ship-to-home orders [1][2].

In December 2025, US eGrocery sales reached a record $12.7 billion, up 32% year over year [1]. Online took 19% of total grocery spending that month. Brick Meets Click credits the highest order frequency since May 2020, along with higher average order values across all fulfillment methods [1].

• April 2025: $9.8 billion, up 15% year over year [4].
• October 2025: $11.6 billion, up 10.5% year over year [3].
• November 2025: $12.3 billion, up 29% year over year [2].
• December 2025: $12.7 billion, up 32% year over year [1].

Brick Meets Click linked October's slower growth to the US government shutdown that lasted the whole month [2]. It attributed the November rebound mainly to higher order frequency, more use of multiple receiving methods and higher spending rates [2]. Brick Meets Click also says eGrocery growth has accelerated every November since 2022 [2].

In April 2025, delivery made up 43% of US eGrocery sales and accounted for nearly 75% of the year-over-year gain [4]. Pickup's share was 37%, down from 43% in April 2024 [4]. Ship-to-home made up almost 20% of sales, up from 18.7% a year earlier [4].

Brick Meets Click reports that total eGrocery sales rose 21.5% year over year in July 2026, driven mainly by more orders from monthly active users [5]. Average order frequency was up 14.9% year over year, based on a survey fielded July 29-31, 2026 [5]. Brick Meets Click expects the structural shifts behind 2025's growth to bring stiffer headwinds in 2026, especially for regional grocers [1].

All values are monthly US online grocery sales in nominal US dollars, published by Brick Meets Click from its Grocery Shopper Survey, sponsored by Mercatus [1][2][3][4]. The figures are survey-based estimates by a private analytics firm, not official government statistics. Year-over-year changes are as published. We did not calculate any values. The fulfillment shares refer to April 2025 only.