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Market Report · Economy & Society · 2024

Global Tourism Market: International Arrivals and Receipts

UN Tourism data: about 790 million international arrivals in the first seven months of 2024, 11% more than 2023 and only 4% below 2019 pre-pandemic levels.

  • Updated October 1, 2026
  • 6 min read
  • 1 source
  • Global

Executive Summary

Around 790 million people travelled internationally in the first seven months of 2024, about 11% more than 2023 and only 4% below 2019, according to UN Tourism. In the first half of 2024, 67 of 120 destinations with monthly data had fully recovered their 2019 arrival levels. Receipts recovered even faster: 47 of 63 reporting countries had surpassed their 2019 totals in local currencies. Qatar, Albania, El Salvador, Saudi Arabia and Tanzania were among the strongest performers against 2019.

Key Numbers

International arrivals Jan-Jul 2024
~790M[1]
About 790 million international tourist arrivals in the first seven months of 2024
Change vs. 2023
+11%[1]
International arrivals Jan-Jul 2024 vs. same period of 2023
Gap vs. 2019
-4%[1]
Arrivals Jan-Jul 2024 were about 4% below the same period of 2019
Destinations recovered
67 of 120[1]
Destinations with monthly data that had recovered 2019 arrival numbers in H1 2024
Receipts recovered
47 of 63[1]
Countries that had recovered pre-pandemic tourism receipts in H1 2024 (local currencies, current prices)

Data Tables

Top destinations by arrivals growth vs. 2019 (Jan-Jul 2024)

Change in international tourist arrivals in January-July 2024 compared with the same months of 2019.

DestinationChange vs. 2019
Qatar+147%
Albania+93%
El Salvador+81%
Saudi Arabia+73%
Republic of Moldova (through June)+50%
Tanzania (through June)+49%

Overview

The latest UN Tourism (UNWTO) World Tourism Barometer says around 790 million people travelled internationally in the first seven months of 2024 [1]. That is about 11% more than the same period of 2023 and only 4% below 2019 - the pre-pandemic benchmark [1]. UN Tourism said results were in line with its projection of a full recovery of international arrivals in 2024, despite ongoing economic and geopolitical risks [1].

Recovery by Destination

In the first half of 2024, 67 of 120 destinations with monthly or quarterly data had recovered their 2019 arrival numbers [1]. The strongest performers for January-July 2024 against the same months of 2019 were [1]:

  • Qatar: +147%
  • Albania: +93%
  • El Salvador: +81%
  • Saudi Arabia: +73%
  • Republic of Moldova: +50% (through June)
  • Tanzania: +49% (through June)

Tourism Receipts

Receipts have come back even faster than arrivals in many places. UN Tourism reports that 47 of 63 countries with available data had recovered pre-pandemic receipts in the first six months of 2024, in local currencies and current prices [1].

Top performers for H1 2024 against the same months of 2019 included Albania (+128%) and Serbia (+126%), where receipts more than doubled, followed by Tajikistan (+85%), Pakistan (+76%), Montenegro (+70%) and North Macedonia [1].

Outlook

UN Tourism confirmed that international arrivals returned to 2019 levels by the full year 2024 [1]. The barometer notes that the recovery is uneven across regions and that geopolitical and economic risks remain [1].

Methodology

This report is based on the UN Tourism (UNWTO) World Tourism Barometer, which is UN Tourism's regular statistical update [1]. International tourist arrivals count overnight visitors to a country; day visitors are excluded. Receipts figures are reported in local currencies to avoid exchange-rate distortions and are compared with the same period of 2019 at current prices [1]. Receipts coverage (63 countries) is smaller than arrivals coverage (120 destinations) because fewer countries report receipts at this frequency [1].

Sources

  1. [1]

    International Tourist Arrivals hit 96% of pre-pandemic levels through July 2024 / UN Tourism (UNWTO) / 2024 / Accessed October 1, 2026 / View source

Figures are reproduced from the publishers above. Calculations marked as our own are derived from these figures. Always check the original source before using a number.