Instagram Statistics: Daily Users, Reels and Meta Revenue

Instagram is a photo, video and messaging app owned by Meta. Meta does not report Instagram revenue separately; Instagram sits inside the Family of Apps segment with Facebook, Messenger and WhatsApp.

On its Q2 2026 earnings call, Meta said Instagram reached 2 billion daily actives [2]. Meta also said Facebook has had more than 2 billion daily actives for some time and that Threads crossed 500 million monthly actives [2].

Family daily active people (DAP), Meta's count of unique people using at least one of its apps each day, was 3.60 billion on average for June 2026, up 3% year over year [1]. Ad impressions across the Family of Apps rose 14% year over year and the average price per ad rose 12% [1].

Meta said global time spent on Instagram grew double digits year over year in Q2 2026, mainly due to Feed and Reels recommendation improvements [2]. Its largest single ranking update for Reels drove a 15 basis point increase in Instagram sessions [2]. Meta said over half of recommended content in Instagram Feed is now less than one day old, more than double a year earlier [2]. Facebook video time spent rose 9% globally year over year [2].

Meta's Q2 2026 revenue was $60.80 billion, up 28% year over year, or 27% in constant currency [1]. Family of Apps revenue was $60.37 billion and Reality Labs revenue was $431 million [1]. First-half 2026 revenue was $117.11 billion, against $89.83 billion in the first half of 2025 [1].

Net income was $15.8 billion, down 14%, and diluted EPS was $6.18 [1]. Meta said Q2 expenses included $2.4 billion in legal charges and $1.2 billion in severance linked to the May 2026 headcount reduction [2]. Capital expenditures, including principal payments on finance leases, were $31.1 billion in the quarter [2]. Family of Apps generated about 99.3% of Q2 2026 revenue (freereports.online calculation) [1].

Meta expects 2026 capital expenditures, including principal payments on finance leases, of $130-145 billion, narrowed from a prior range of $125-145 billion [2]. This is company guidance, not a reported result.

Financial figures come from Meta's Q2 2026 results release and user milestones from the Q2 2026 earnings call transcript, both published on Meta's investor relations site [1][2]. Values are in US dollars and GAAP. DAP is Meta's estimate of unique daily users across its apps. Instagram daily actives is a company-stated milestone and not a reported line item. This edition does not include an Instagram monthly user figure because no official statement was verified.

freereports.online calculation: Family of Apps share of revenue = $60,370 million / $60,801 million.