YouTube Statistics: Ad Revenue, Subscriptions and Scale

Alphabet reports YouTube advertising as a separate revenue line inside Google Services [1]. YouTube subscription fees, from YouTube TV, YouTube Music and Premium and NFL Sunday Ticket, are reported within "Google subscriptions, platforms, and devices" together with Google One and other products [1].

Alphabet said YouTube revenue across ads and subscriptions exceeded $60 billion for the full year 2025 [1]. Alphabet's total revenue was $402.84 billion in 2025, up from $350.02 billion in 2024 [1].

YouTube ads revenue was $11.38 billion in the fourth quarter of 2025, compared with $10.47 billion in the fourth quarter of 2024, an increase of 9% [1]. CNBC reported that the Q4 2025 figure was below the StreetAccount analyst estimate of $11.84 billion, and that Alphabet's CFO linked the softer growth to lapping strong US election ad spending in Q4 2024 [3].

In Q4 2024, YouTube ads revenue rose 14% year over year to about $10.5 billion, helped by political advertising during the US election cycle, as reported by Futurum Group from Alphabet's results [4].

Google advertising revenue was $82.28 billion in Q4 2025: Google Search and other $63.07 billion, YouTube ads $11.38 billion and Google Network $7.83 billion [1]. YouTube ads therefore accounted for about 13.8% of Google advertising in Q4 2025, down from about 14.5% in Q4 2024 when Google advertising was $72.46 billion (freereports.online calculation from [1]).

Alphabet said it had over 325 million paid subscriptions across its consumer services at the time of its Q4 2025 results, led by strong adoption of Google One and YouTube Premium [1]. Alphabet does not split this total between YouTube and other services in the documents used here.

Revenue from Google subscriptions, platforms, and devices, which includes YouTube subscriptions, was $13.58 billion in Q4 2025, up from $11.63 billion in Q4 2024 [1]. At the end of 2024, Alphabet said YouTube and Google Cloud together had an annual revenue run rate of $110 billion [2].

Figures come from Alphabet's Q4 and fiscal year 2025 earnings release (February 4, 2026), Alphabet's Q4 2024 earnings call remarks, and news reports (CNBC, Futurum Group) that restate Alphabet's reported figures. Values are in US dollars.

The earnings release used here gives YouTube ads revenue for the fourth quarters only, so this edition does not show a full-year YouTube ad revenue series. Separate YouTube Music and Premium subscriber counts and YouTube Shorts view counts were not verified against official sources for this edition and are not shown.

freereports.online calculations: YouTube ads share of Google advertising divides YouTube ads by total Google advertising for the same quarter. The donut chart shares divide each Q4 2025 advertising line by $82.28 billion.